Gary L. Kreps is a University Distinguished Professor of the Department of Communication at George Mason University. Dr. Kreps' areas of expertise include health communication and promotion, information dissemination, organizational communication, information technology, multicultural relations, risk/crisis management, health informatics, and applied research methods. He is the Director of the Center for Health and Risk Communication, serves on the Governing Board of the Center for Social Science Research, and is a faculty affiliate of the National Center for Biodefense and Infectious Diseases, the Center for Health Policy Research and Ethics, the Center for the Study of International Medical Policies and Practices, Center for Climate Change Communication, the Center for Consciouness and Transformation, and the Center for Health Information Technology, at George Mason. Prior to his appointment at Mason, he served for five years as the founding Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute (NIH), where he planned, developed, and coordinated major new national research and outreach initiatives concerning risk communication, health promotion, behavior change, technology development, and information dissemination to promote effective cancer prevention, screening, control, care, and survivorship. His published work includes more than 400 books, articles, and monographs concerning the applications of communication knowledge in society.