How to hire, manage, motivate, strategize and grow a business in today's disruptive world from Eric Schmidt, Google's executive chairman, and Jonathan Rosenberg, advisor to Google CEO Larry Page.
The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'.
This very popular read see the pair give
an entertaining run-down of what working at Google teaches you, and how technology has changed the power balance between firm and consumer . . .
food for thought