What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? This book tells about the modern art of writing, and shows us why we all need a sense of style.

he bestselling author of The Language Instinct deploys his gift for explaining difficult ideas in a short and entertaining writing guide for the 21st century. Bad writing can't be blamed on the Internet, or on 'the kids today'. As Pinker shows, everyone can improve their mastery of writing and their appreciation of the art.