Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.
"In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals."Elizabeth Martin, California State University, San Bernadino, USA
