Digital transformation and "AI"- more adequately defined as "Data-Based Systems DS"- will create new jobs and lead to disruptions. Will digital transformation and Data-Based Systems DS lead to a massive reduction of paid professional tasks for humans? This book offers a critical and comprehensive discussion of the impact of digital transformation on human jobs from an ethical perspective. It presents an ethically sound and concrete model to address this pressing issue for societies worldwide: the Society-, Entrepreneurship-, Research-Time-Model (SERT).

"Peter G. Kirchschlaeger delivers an insightful exploration into the ethical dimensions of the digital transformation reshaping our workplaces. Through engaging analysis, he examines the disruptive impact of 'artificial intelligence' on human labour and offers a thought-provoking framework for society on how to embrace the opportunities of innovation while addressing its ethical challenges." -Christine Lagarde, President of the European Central Bank "Peter G. Kirchschlaeger boldly chooses the road less traveled, with striking erudition and profound commitment to the human, he offers a deeply creative framework for a human future that co-exists with new forms of machine intelligence that serve humanity rather than control us. Peter G. Kirchschlaeger assembles an intricate framework of social structure and human activity based on the moral principle of human dignity, the psychology of human fulfillment, and the politics of society as the enduring guarantor of human rights and democratic self-governance. This is a future owned and operated by humanity, not by Tech overlords, and everyone on earth needs more thinking like this. (?) Peter G. Kirchschlaeger's work is an antidote to the feelings of hopelessness and helplessness that so often overtake us. It asks us to join the fight for a human future." -Shoshana Zuboff, author of The Age of Surveillance Capitalism (2018); Charles Edwar Wilson Professor Emeritus, Harvard Business School, USA Digital transformation and "AI"- more adequately defined as "Data-Based Systems DS"- will create new jobs and lead to disruptions. Will digital transformation and Data-Based Systems DS lead to a massive reduction of paid professional tasks for humans? This book offers a critical and comprehensive discussion of the impact of digital transformation on human jobs from an ethical perspective. It presents an ethically sound and concrete model to address this pressing issue for societies worldwide: The Society-, Entrepreneurship-, Research-Time-Model (SERT). Peter G. Kirchschlaeger is Full Professor of Theological Ethics and Director of the Institute of Social Ethics ISE of the University of Lucerne. He is also Visiting Professor at the ETH Zurich. Prior, he was Visiting Fellow at Yale University.